

Choosing a digital loyalty card platform can be surprisingly difficult. In this comparison, we break down VeeCard, Loopy Loyalty, Stamp Me and PassKit — four platforms that replace traditional paper loyalty cards with digital cards customers keep on their phones — so you can see which one best fits your business, whether you need simple stamp cards, flexible points and tiers, or full wallet infrastructure.
At first glance, VeeCard, Loopy Loyalty, Stamp Me and PassKit all appear to solve the same problem: replacing traditional paper loyalty cards with digital cards customers can keep on their phones. But the products are designed with different priorities.
| Feature | VeeCard | Loopy Loyalty | Stamp Me | PassKit |
|---|---|---|---|---|
| Main focus | Flexible loyalty platform for small businesses | Digital stamp cards | Loyalty + customer engagement | Mobile wallet infrastructure |
| Digital stamp cards | ✓ | ✓ | ✓ | ✓ |
| Points-based loyalty | ✓ | × | Limited | ✓ |
| Tiered loyalty | ✓ | × | Limited | ✓ |
| Prepaid packages | ✓ | × | × | Custom |
| Prepaid balance | ✓ | × | × | Custom |
| Membership cards | ✓ | × | Limited | ✓ |
| Scratch rewards | ✓ | × | ✓ | Custom |
| Referral rewards | ✓ | × | Limited | Custom |
| Instant rewards | ✓ | × | Limited | Custom |
| Apple Wallet | ✓ | ✓ | ✓ | ✓ |
| Google Wallet | ✓ | ✓ | ✓ | ✓ |
| Customer app required | × | × | ✓ | × |
| QR-code enrollment | ✓ | ✓ | ✓ | ✓ |
| Nearby/location notifications | ✓ | ✓ | Limited / platform dependent | ✓ |
| Multi-location | ✓ | ✓ | ✓ | ✓ |
| No-code setup | ✓ | ✓ | ✓ | More technical |
| API / developer platform | Not the main focus | Limited | Integrations | Strong |
| Starting price | 30-day free trial, then $9.99/month | From $25/month | 30-day free trial, then $49/month | From $39.50/month |
| Best suited for | Small businesses & growing multi-location businesses | Simple wallet stamp cards | Businesses wanting loyalty + engagement | Developers & larger/custom deployments |
Feature availability changes over time, so businesses should verify the current plan and feature details before purchasing. Loopy Loyalty currently lists Apple/Google Wallet support, location-based messages, multiple card designs and locations depending on plan. PassKit provides Apple/Google Wallet distribution, APIs, webhooks, integrations, analytics and location-based engagement. Stamp Me combines digital stamp cards with push notifications, SMS, Scratch & Win, birthday and lapsed-customer features.
VeeCard is a digital loyalty card platform designed to help businesses replace paper loyalty cards with digital cards that customers can access from their phones.
Customers don't need to download a separate VeeCard app to use a loyalty card. They can join through a link or QR code and save their card to Apple Wallet or Google Wallet.
What makes VeeCard different from a simple digital stamp card is the range of loyalty models available.
Businesses can create:
VeeCard also supports features such as birthday rewards, points redemption, instant rewards, push notifications, nearby notifications, offline stamping and reporting.
This means a business doesn't have to build its entire loyalty strategy around the traditional:
Buy 9 → Get the 10th free
model.
It can start with a simple stamp card and introduce more sophisticated rewards as the business grows.
VeeCard currently offers three straightforward plans:
| VeeCard plan | Monthly price | Card designs / locations |
|---|---|---|
| Starter | $9.99/month | 1 |
| Growth | $19.99/month | Up to 5 |
| Max | $29.99/month | Up to 10 |
All plans include unlimited customers and stamps. VeeCard also includes four staff accounts per location, with push notifications and other features varying by plan. A 30-day free trial is available.
For a small business, this puts VeeCard at a relatively low entry price compared with the alternatives discussed below.
Loopy Loyalty is one of the better-known digital stamp-card platforms.
Its strength is simplicity.
A business creates a digital stamp card, customers save it to Apple Wallet or Google Wallet, and staff add stamps through the Loopy Loyalty system.
Loopy Loyalty currently offers:
Its pricing currently starts at $25/month, with Growth at $69/month and Ultimate at $95/month. The plans include 1, 3 and 10 locations respectively.
Loopy Loyalty is a good choice if your business simply wants:
A digital version of a traditional stamp card.
It has a clear product concept and a relatively straightforward customer experience.
VeeCard is designed to go beyond the traditional stamp-card model.
For example, VeeCard supports:
10 points → Free shampoo
or:
Reach 1,000 points → Upgrade to Silver
or:
Pay $100 → Receive a $120 prepaid balance
or:
Pay $100 → Receive six prepaid services
VeeCard also supports instant rewards and scratch games.
For a small business starting with one location:
VeeCard: $9.99/month
Loopy Loyalty: $25/month
For a business needing several locations:
VeeCard Growth: $19.99/month for up to 5 card designs/locations
Loopy Loyalty Growth: $69/month for 3 locations
Loopy Loyalty is therefore a strong choice for businesses that want a focused wallet-based stamp-card product. VeeCard is more attractive for businesses that want more loyalty models and a lower entry price.
Stamp Me has been focused on digital loyalty for many years and is particularly strong in visit-based loyalty and customer engagement.
Stamp Me offers features including:
Its current published US pricing is:
| Stamp Me plan | Price |
|---|---|
| Lite | $49/month |
| Pro | $79/month |
| Elite | $199/month |
Stamp Me also offers a 30-day free trial.
Stamp Me supports Apple Wallet and Google Wallet, but the Wallet card does not replace the full Stamp Me app experience. Customers first need to use Stamp Me to create an account and join a loyalty program; they can then save their Member Code to Wallet.
VeeCard takes a different approach.
Customers do not need to download a separate app.
They can simply scan a QR code or use a link, sign up, and save their loyalty card to Apple Wallet or Google Wallet.
For businesses where minimizing customer friction is important, this can be a meaningful difference.
Stamp Me offers two multi-location approaches:
With a shared card, customers can collect stamps and redeem rewards at any participating location. With individual cards, each location operates independently.
VeeCard also supports a shared multi-location loyalty model, while giving businesses the flexibility to create separate cards for individual locations.
For example:
Los Angeles Salon
10 points → Free shampoo
Hollywood Salon
10 points → New hairstyle
Each location can promote its own card through its own QR code or default card.
This is particularly useful for businesses whose different locations offer different services or promotions.
PassKit is different from VeeCard and Loopy Loyalty.
PassKit is a broader mobile wallet engagement platform.
It provides businesses and developers with tools to create and manage digital wallet experiences across Apple Wallet and Google Wallet.
Its platform includes:
PassKit's current minimum monthly platform fee is $39.50, including one username, 250 multi-use passes and 250 single-use passes. Additional pass volume and team members can increase the cost.
PassKit is particularly attractive when you need:
Customization, integrations, automation and developer control.
For example, a company might want its own website, CRM or application to automatically issue and update wallet passes through an API.
That's where PassKit can be extremely powerful.
Most small businesses don't want to build a loyalty infrastructure.
They want to answer questions like:
"How do I create a loyalty card?"
"How do I give my customers points?"
"How do I create a birthday reward?"
"How do I run a referral program?"
"How do I run loyalty across five locations?"
VeeCard is designed around those business questions rather than around building wallet infrastructure.
In other words:
PassKit gives you the building blocks.
VeeCard gives you a ready-to-use loyalty system.
Multi-location support is often listed as a single checkbox on comparison tables, but it can mean very different things.
VeeCard supports a particularly useful shared model.
Imagine a salon with:
The business can create one shared loyalty program.
A customer can use the same loyalty card at participating locations.
VeeCard also supports nearby notifications, allowing the loyalty card to engage customers when they are near participating locations.
For example:
Customer approaches Los Angeles Salon → Welcome notification
Later:
Customer approaches Hollywood Salon → Welcome notification
The same loyalty card can work across the business.
For businesses that need location-specific programs, VeeCard can also create different card designs for different locations.
This means a company could have:
Los Angeles → Card A
Hollywood → Card B
Pasadena → Card C
and give each location its own rewards.
This is another useful scenario.
Imagine a company operates three different businesses:
| Location | Business | Loyalty card |
|---|---|---|
| Location A | Coffee shop | Coffee Rewards |
| Location B | Bakery | Bakery Rewards |
| Location C | Pizza shop | Pizza Rewards |
The loyalty experience doesn't have to be identical across all three businesses.
Each card can have its own:
This gives a business more flexibility than simply attaching the same loyalty card to every physical address.
The answer depends on your priorities.
Loopy Loyalty is especially compelling when you don't need a broad range of loyalty models. Its current plans start at $25/month.
Stamp Me is particularly strong for businesses that want loyalty and customer engagement in the same platform.
PassKit is a better fit when the business has technical resources or needs to integrate wallet passes into a larger software ecosystem.
Prices change, so always check each provider's current pricing page before purchasing.
| Platform | Starting price | Main positioning |
|---|---|---|
| VeeCard | $9.99/month | Flexible loyalty for small businesses |
| Loopy Loyalty | $25/month | Digital wallet stamp cards |
| Stamp Me | $49/month | Loyalty + customer engagement |
| PassKit | $39.50/month | Wallet platform + developer infrastructure |
VeeCard's current plans are $9.99, $19.99 and $29.99 per month. Loopy Loyalty currently starts at $25/month. Stamp Me's published US plans are $49, $79 and $199/month. PassKit's minimum monthly subscription is $39.50 before applicable pass-volume charges.
One important caveat: these aren't perfectly apples-to-apples prices. PassKit, for example, has a usage-based pass-volume model, while the other products are more directly packaged as loyalty subscriptions.
There isn't one digital loyalty platform that is best for every business.
The four platforms have different strengths:
VeeCard — best for businesses wanting a simple but flexible loyalty platform with multiple reward models and an affordable price.
Loopy Loyalty — best for businesses that primarily want a straightforward digital stamp card in Apple Wallet and Google Wallet.
Stamp Me — best for businesses that want digital stamp cards combined with customer engagement and marketing campaigns.
PassKit — best for businesses and developers that need a flexible mobile-wallet platform, APIs and custom integrations.
For a small business moving beyond paper loyalty cards, the most important question isn't:
"Which platform has the most features?"
It's:
"Which platform gives me the loyalty tools I actually need without making the experience complicated for my customers or staff?"
For many small businesses, that means starting simple with a digital loyalty card and then adding points, tiers, instant rewards, referrals, scratch games, prepaid programs or multi-location capabilities as the business grows.
That's the approach VeeCard is designed to support.
It depends on what you need. Loopy Loyalty is a strong choice for a straightforward digital stamp-card program. VeeCard is more flexible if you want additional loyalty models such as points, tiers, prepaid packages, prepaid balances, memberships, scratch rewards, referrals and instant rewards.
Yes, based on the current published monthly prices. VeeCard starts at $9.99/month, while Loopy Loyalty starts at $25/month.
No. Customers can join through a link or QR code and save their loyalty card to Apple Wallet or Google Wallet.
For the full Stamp Me loyalty experience, yes. Customers first use Stamp Me to create an account and join a loyalty program. They can subsequently save their Member Code to Apple Wallet or Google Wallet for easier identification at checkout.
Yes. VeeCard supports multiple card designs and locations, including a shared loyalty program across locations and location-specific cards. Current plans support 1, 5 or 10 card designs/locations depending on the plan.
Yes. VeeCard supports nearby notifications and custom nearby messages.
If you want a ready-to-use loyalty product without building your own system, VeeCard is the simpler choice. PassKit is more appropriate when you need APIs, developer tools, integrations or customized wallet infrastructure.
It depends on how the locations operate. If you want one shared loyalty program across locations, VeeCard, Loopy Loyalty and Stamp Me can all support multi-location approaches. If you need highly customized wallet infrastructure and integrations, PassKit provides more technical flexibility. VeeCard also supports location-specific cards and nearby notifications, making it useful for small and growing businesses with multiple locations.









