Mastering VeeCard Scratch Cards: A Guide to Winning Customer Engagement

Choose Your Strategy: Two Play Modes

Your first and most important choice is the Play Mode, which defines how Scratch Cards will serve your business goals.

For Spontaneous Fun & New Faces: Use Non‑Login Mode

Ideal for: Rewarding random or walk‑in clients instantly.

How it works: Customers scan and play immediately—no account needed. It’s fast, simple, and perfect for awarding on‑the‑spot discounts or small gifts.

Your strategy: Use this mode alongside your core loyalty program. Offer Scratch Cards for spontaneous engagement, while your Stamp or Prepaid Cards reward frequent visits.

For Building Lasting Loyalty: Use Login Mode

Ideal for: Turning a game into a gateway to your loyalty program.

How it works: Customers log in to play. The key advantage? You can set loyalty card stamps or points as a game prize.

Why it's powerful: Winning stamps naturally introduces your loyalty card. All prizes (discounts, gifts, stamps) can be saved to the customer's wallet and set for “redemption on next visit,” guaranteeing a return trip.

Requirement: You must have an active, published digital loyalty card (Stamp or Prepaid Card) to use this mode.

The Heart of Login Mode: The Linked Loyalty Card

If you choose Login Mode, you must select a Linked Loyalty Card. This connection is what makes the mode so effective.

Why link a card? Two major benefits:

• Prize Flexibility: You can offer stamps/points from this specific card as rewards in the game.
• Seamless Customer Journey: After winning, the customer sees two smart options:
  • “Redeem Now!” for instant use (e.g., apply a discount).
  • “Save to Wallet” which automatically saves the prize to the linked card. If the customer doesn’t have that card yet, this button creates it for them instantly and then stores the prize. One click onboards them into your loyalty program.

Customize the Experience

Card Selection & Colors

In this setting, choose how many cards (e.g., 4, 6) a player gets to choose from. You can customize each card's color to match your brand.

Pro Tip: The number and color of cards do not affect win rates. This is purely about giving the customer a feeling of choice and making the game more visually fun and branded.

Secure & Manage Your Game

Prevent Fraud – Best Practice

Do not post your Scratch Card QR code online publicly. Instead, have customers scan it directly from your VeeCard App's home page while they are with you.

Engage Personally: This face‑to‑face interaction is a great engagement opportunity and prevents players from trying multiple times remotely and only bringing you the best prize.

System Limit: The app has a soft play limit (3 plays per 5 minutes triggers a 10‑minute block), but in‑person play is the most secure and effective method.

How to Get Play Results

• Automatic: Results are sent to your VeeCard App immediately when a prize is revealed.
• Manual Scan: You can also scan the report barcode on the customer's result screen within your app to pull up the result for verification and redemption.

To understand why scratch cards are so effective at engaging customers, read our article on The Psychology Behind Scratch Cards: Why Customers Love Them.